How Does Behavioural Retargeting Work?

Behavioural Retargeting lets you re-engage users who have previously visited your website. Since these users have already shown interest, they are more likely to convert. Your ads are shown exclusively to this retargeted audience as they browse TwinRed publisher sites.

How It Works:

1. Create your pixel — go to the retargeting section on the left-hand side of your dashboard and create a pixel. You can create as many as you need at no extra cost. Each pixel is a single JavaScript snippet.
2. Install the pixel — place the script on any page where you want to collect an audience. Visitors who load that page are added to your audience list. A common use case is “Cart Abandoners” — users who visit your site or add to cart but don’t complete a purchase.
3. Create a retargeting campaign — enable retargeting in your campaign settings and select your audience.
4. Serve ads — your ads are shown exclusively to users from your retargeted audience as they browse TwinRed publisher sites.

No need to contact your Account Manager to set up pixels — you can do it yourself directly from the dashboard.