Back in September, we attended one of the biggest events of the industry — The European Summit (TES). Both TwinRed and TES have come a long way, and it’s interesting to reflect on our mutual journey after a decade.

TES is akin to a ship, and TwinRed has just raised its flag on its mast. That’s right, the TwinRed name and logo were everywhere to be seen, as we had sponsored the name tags. The voyage of 2025 was bound to Czechia.

Upon arriving to the landlocked Prague, we had the pleasure of hobnobbing and rubbing elbows with some of the best in the industry — all under the TwinRed banner.

A few words about TES

TES has been around for more than a decade. The event location sails around, but traditionally, the autumn is reserved for Prague, Czechia, a beautiful city with a rich history.

TES is a must if you work with adult traffic. Even if you favor mainstream products, adult traffic is a solid pick thanks to high-intent users. TES is the way to learn more about the latest trends, new approaches to advertising, and advanced products. There, you can mingle with the specialists, who gladly share their experience during the Expo and dedicated presentations.

Also, TES is filled to the brim with events and activities, usually lasting for three days. The year 2025 was no exception, and we are about to share our experience.

TES 2025 recapped

For the first time, the 2025 TES gave us the honor of sponsoring the badges for the attendees — hey, if you got it, flaunt it. Besides getting our names out there, the badges neatly introduced every participant to one another. When you already know the name while approaching somebody, it makes a good icebreaker.

Badges are just the beginning of getting in touch with our friends and newcomers, so together with our friends from A.W. Empire, we opened our booths, a one-stop solution, to all the willing participants.

While talking to our friends and associates, we noticed that AI was the talk of the town: how it benefits our industry and how to make the best use of it. Indeed, there is a lot of hype around the prospects of AI romantic companions that users can customize to make their dreams come true. Sure enough, major advertisers require good sources of traffic to generate such users en masse, and TwinRed got them covered.

However, things are not limited to adult offers only. See, TwinRed and adult networks in general are growing more popular among mainstream advertisers, particularly those with iGaming products. The logic is simple: adult users are engaged enough for any ads and any products, meaning they’re also receptive to more traditional creatives.

Some currents help us sail on, but some might act as a headwind. Having new AI tools and products is great, but then there is the spread of age verification laws in Europe. Consisting mostly of Tier-1 GEOs, Europe has always been a lucrative source of traffic, and advertisers have to adapt to avoid missing out on it. Fortunately, ad networks and publishers do everything possible to comply with the changing regulations. To put it bluntly, there are many challenges ahead, but we’re tackling them with grace, TwinRed included.

Perfect scheduling

Although the conference had more attendees than ever, breaking the record again, we managed to keep things flowing according to the schedule. In total, TwinRed and A.W. Empire boasted a roster of nine people, so everyone who wanted to consult us had a chance to talk, address their questions, and get answers.

Who says you can’t mix business with pleasure? We organized a dinner with publishers in a very special place. It’s easier to reflect on a future partnership with pleasant music around and a delicious meal in front of you — such an informal atmosphere facilitates partnerships.

It didn’t stop there, as the night brought with it afterparties, where real connections are made and a great chance to cut loose with all of our friends.

Visit the conferences with TwinRed

Don’t worry if you missed out on TES in September, because there will be more opportunities to meet and talk. At the beginning of December, we will go to Bangkok for Affiliate World, right before Christmas and the New Year. Remember also that we’re already planning to attend TES 2026 in Marbella. Finally, we will have a dedicated booth at iGB Affiliate Conference for the first time, which is due on January.

So join us. Personal connections are very important for our closed community, because performance marketing is rooted not only in KPIs but in the right people who can propel your growth with the right suggestions and access to new products or traffic sources.