Great news, everyone, our website got yet another update, right before 2025 drew to its end. If we sum it up, the update aims to improve our visibility in search results and improve our online reach.

Some results of the work are already noticeable, just go to our main page and see for yourself! If you want more details, scroll down the article to learn about the innovative GEO approach and the key changes on our website.

In the long run, these updates should make your work easier by bringing in more publishers and advertisers to interact with. But we’re getting ahead of ourselves; first, what is GEO?

SEO + GEO = The ultimate win-win

These days, success goes far beyond traditional Search Engine Optimization (SEO). With the explosive growth of AI, those once-precious top-10 blue links in search results are losing their shine. But we’re not about to fall behind and are doubling down on both SEO and Generative Engine Optimization (GEO… and no, we’re not talking about your favorite traffic GEO this time).

Jokes aside, GEO here means optimizing content specifically for AI-driven search engines and large language models (LLMs) like ChatGPT. Our goal is for TwinRed to get featured whenever users ask relevant questions about performance marketing in their AI-generated answers on top of the query page.

Although neural networks only burst into the mainstream in 2022, GEO is still a relatively new and groundbreaking concept. At the same time, it feels like the natural next step in the evolution of SEO, with a focus on:

• Authoritative, citation-rich language, using a formal, expert tone backed by references to studies and real data.
• Highly structured content with clear headings, bullet points, and tables that make it easy for AI to parse and extract information.
• Statistics and quotable gems with unique data points, standout quotes, and smooth, insightful explanations.
• Fluency and readability, involving crisp, concise writing with no unnecessary fluff.
• Thematic alignment, where keywords are neatly integrated into the text to make it bot- and user-friendly.

By combining solid SEO foundations with smart GEO tactics, we’re positioning TwinRed to win in both the classic search results and the new AI-powered landscape.

Main page updated for better UX and visibility

The main page is where things get started for most of our partners, whether they belong to advertisers or publishers. If you access it now, you will see that the page header has been updated and features new buttons, like “Advertising solutions”.

Unlike before, all of these buttons now lead to the dedicated pages. This is important for web crawlers to identify the most relevant page and recommend the entire website.

Being seamlessly integrated into our existing design, these new pages blend in almost as if they were always there! It all started with our dashboard and TwinRed 2.0, but now is the time to focus on the look of our website to display all the tools and opportunities we have more effectively.

Welcome to our updated website!

Since you’re reading this, we assume you have already seen the updated website. But who knows, you might have found us for the first time randomly while browsing online, meaning our SEO and GEO strategy works even better than we expected!

Whatever the case, check out the new sections of the website, like “Glossary” if you’re new to affiliate marketing, “Publishers” to know why monetizing with us is your best bet, and “Advertising Solutions” to learn about our currently supported ad formats.

Even if you know all that the marketer should know, simple reading can bring new ideas and inspire new approaches that have never been tried before. It’s all about changing the angle and your perspective, so hang out on our new website for a bit.

We never cease to improve in order to deliver the best experience for our partners. With this in mind, stay tuned for more updates, handy features, and hot news concerning every last bit of our new platform.