Despite being a large ad network, TwinRed doesn’t suffer from the same pitfalls as major companies do, such as distancing itself from its clients, audience, and user base.

For example, Peter, our CEO, is always open and welcoming when partners knock on his door. In fact, it wouldn’t be unheard of to find him hanging out at a conference with the rest of the team.

But we’re here not to pitch his business trips, but rather an elaborate one-hour-long interview, where he answers some of the most crucial questions, leading up to and including the beginning of 2026. We won’t be able to recap all the details here, but that’s not needed anyway.

Instead, we’ll highlight some of the key points. If you find this information useful, you can find more details by watching the interview on our official YouTube channel. Without further ado, let’s get to the main ideas of the interview with Peter Rabenseifner!

A brief snapshot of our history

Rome wasn’t built in a day, and neither was TwinRed. When Peter took over, the company was struggling to find its stride. It used to be called Double Pimp before his arrival, but since the business practices and infrastructure were scrapped and rebuilt, coming up with a new, more professional, and more focused name was only natural.

TwinRed, as we know it now, started with two people:

• Peter Rabenseifner, Chief Executive Officer
• Anna Blaivas, Vice President of Sales

Yes, Peter had his connections at the parent company that he could leverage, plus the old team he acquired. But people had to be brought to Barcelona, a new office had to be found, and the old team had to be convinced to align with the new management vision. This is where the company parted ways with many talented people, but new TwinRed stars were waiting to be ignited.

Much, not many: hiring the right people

There is a Latin expression, Multum non multa (much not many). You can say Peter follows this philosophy when it comes to managing the staff. Instead of hiring as many people as the budget allows, Peter focuses on finding the best fit for each position. This involves hiring new people only when there is a genuine need, automating as much as possible, and even reassigning team members if they can work more effectively in a new position.

At the same time, once a new person joins the TwinRed team, they get everything they need for a relaxing work atmosphere. You probably remember our expansion to another floor in the office building: that was due to our growing team. Oh, on top of that, members don’t work in the office all the time. Of course, they are more than welcome to, but they are also allowed to work a few days per week remotely. When COVID struck us all, we learned to make lemons into lemonade. Allowing our team members more flexibility to come to the office or work remotely makes for a happier company, and this has a positive effect overall.

When interviewing potential candidates, Peter makes sure to attend the final stages to assess personal traits, habits, and peculiarities in their work history. After all, the CEO’s job is to ensure all the gears in TwinRed’s machinery run without friction. That’s why we cherish soft skills just as much as the hard ones; lube it up as they say 😉.

Age verification laws

If you’ve been working with adult for a while, you know that age verification has gained traction worldwide. For the ad ecosystem, this can pose a challenge, especially for publishers.

Don’t get us wrong, protecting minors is a noble cause, but one can’t deny that publishers bear the extra cost of verifying the users and keeping the database of verified 18+ users. Plus, users themselves suffer from diminished privacy. It’s not a small trade-off.

As of to-date, publishers are forced to keep their individual databases to enforce compliance. Is this redundant? Of course, why would you check again a user that has already been verified by a peer? Yet the meta database of verified users is only a dream for 2026, but we’re working to make it a reality. It will save time, reduce friction, and benefit literally every publisher involved.

Age verification laws are not all that bad for business. We have to admit that they increase the demand for VPN solutions. But the downside is the spike in proxy traffic, which is a nightmare to attribute correctly. Due to GDPR and other privacy laws across tier 1, verifying users’ identities for future retargeting is becoming increasingly difficult, albeit not impossible.

In this regard, age verification can be useful to marketers, but we need to ensure it’s convenient and one-time only. After all, you have to enter credentials when entering a banking app or making a purchase, so the verification shouldn’t be too much of a nuisance.

The industry is changing right now, but we’re on top of our game and ready to adapt to anything that life throws at us, curveballs included.

AI and innovative approaches

Artificial intelligence is a big trend nowadays, but it’s such an ambiguous term. Many companies think that they need to implement it as much as possible, despite budget constraints. Well… you don’t always need AI to automate things at work and make more; this applies to both marketing chores and company management.

But AI does have its usage where it’s either already irreplaceable or getting close to it, at least in some niches. For example, back in 2025, the demand for “AI Girlfriend” skyrocketed by a whopping 525% in search queues.

As a way to respond to this demand, A.W. Empire, our long-standing partner where Peter also serves as CEO, rolled out Cuties.ai. Long story short, it works similarly to cam websites like LiveJasmin, but Cuties.ai features AI-generated performers only. 

And, of course, we’re the major traffic provider for Cuties.ai because we know everything about adult and user behavior there. Helpful hint: AI products are many, but few focus on user retention. Most products might look flashy on the onset, but users will be quick to leave if there is nothing to turn their attention into commitment. So favor AI products that have regular updates or include a number of interesting mechanics, maybe a tier-based system of interaction, something that turns a simple visit to AI into a game with levels and upgrades.

Of course, AI is beneficial not only for entertainment but for content generation, management, media buying, analytics, and so much more. Watch the interview in full if you want to learn more from an industry expert who is passionate about what he is doing. This can spare you from making unnecessary mistakes and wasting time on fixing them, which is a good deal (in our book, at least).