What budget should I start with?

Your starting budget depends on several factors:

Product/service type:

• CPA-focused campaigns typically need higher budgets (we suggest $1,000+)
• Lead generation models can start from $300+

Ad format:

• Popunders and Pre-rolls usually require higher budgets than banners

Target geography:

• Tier 1 countries (US, UK, etc.) are generally more expensive than Tier 2 or Tier 3

For the most accurate bid guidance, contact your Account Manager who can provide current bids and market insights.