Generative Creative Automation (GenAI)

A Global Postback is a universal tracking URL used to send conversion data from an advertiser’s system to multiple networks or partners simultaneously. It automates attribution by notifying each connected platform when a specific user action—such as a purchase or registration—occurs.

For example, if an advertiser runs campaigns on several DSPs, a single global postback can distribute conversion data to all of them without the need for separate integrations. This improves consistency, reduces technical overhead, and ensures every partner has accurate, real-time reporting.

Global postbacks are vital for large-scale performance and affiliate campaigns. They enable transparent data synchronization, prevent duplicate counting, and ensure that optimization algorithms have immediate access to verified results.

Geo-IP Targeting determines a user’s location by mapping their IP address to a geographic area. Unlike GPS-based methods, which rely on device signals, geo-IP targeting is available for nearly all internet users and is widely used in desktop and mobile web advertising.

Advertisers can use IP-level data to tailor campaigns regionally—adjusting currency, language, or product availability. For example, a streaming service might display country-specific pricing or promote content licensed only in certain territories.

Although less precise than GPS, geo-IP targeting remains an essential component of large-scale programmatic buying. Combined with contextual and behavioral data, it enhances targeting accuracy while respecting user privacy standards.

Geo-Fencing is an advanced form of location-based targeting that uses GPS or RFID signals to define a virtual perimeter around a real-world area. When a user’s device crosses that boundary, specific ads or notifications can be delivered instantly.

For instance, a fitness brand could set up a geo-fence around gyms and sports stores to reach health-conscious consumers. A retail advertiser might target users who enter a competitor’s store with promotional offers.

Geo-fencing combines precision targeting with real-time engagement, making it especially effective for mobile advertising and event-driven campaigns. In programmatic environments, it integrates seamlessly with DSPs, enabling automated bidding for high-value, location-based impressions.

Geo-Targeting is the practice of delivering digital ads to users based on their geographical location. This can be as broad as a country or as precise as a specific ZIP code or GPS coordinate. Advertisers use geo-targeting to align campaigns with local markets, cultural preferences, or regional offers.

In programmatic advertising, geo-targeting data is collected from IP addresses, GPS signals, or Wi-Fi connections. For example, a restaurant chain might serve lunch-time promotions only to users within a 5-kilometre radius of its locations, while an online retailer displays language-specific creatives depending on the user’s country.

Accurate geo-targeting increases campaign relevance, reduces wasted impressions, and helps advertisers maintain compliance with regional regulations. It’s a fundamental tool for personalization and audience segmentation in the TwinRed ecosystem.