Optimization Algorithm

Outstream Video Ads are video ad units that appear outside of standard video players—typically embedded within articles, social feeds, or mobile apps. They auto-play when the ad comes into view and pause or close when scrolled past, ensuring a user-controlled experience.

This format allows publishers without native video content to monetize their pages with engaging video advertising. For advertisers, outstream ads offer strong visibility and storytelling potential without depending on pre-roll or mid-roll video inventory.

For example, a user reading an online article may encounter a muted, autoplaying video ad halfway through the text. Once visible, the ad captures attention and delivers the brand message effectively. Outstream video has become a vital part of programmatic inventory, balancing user experience with premium engagement metrics.

An Open Auction is a type of real-time bidding (RTB) environment where multiple advertisers compete simultaneously for the same ad impression. Each bidder submits an offer through a DSP, and the highest bid wins, subject to pricing and targeting rules defined by the publisher.

This open marketplace model is the backbone of programmatic advertising, offering transparency, efficiency, and scale. It allows advertisers to reach vast audiences instantly while giving publishers access to diverse demand sources.

For example, when a user loads a webpage, an ad request triggers an open auction within milliseconds. Advertisers targeting that audience bid in real time, and the winning creative is displayed almost instantly. Open auctions enable both sides to transact dynamically, based on performance data and budget constraints.

Omnichannel Marketing is a strategic approach that integrates multiple communication channels—such as display, video, mobile, email, and social media—into a single, cohesive user experience. The goal is to ensure consistency and continuity of brand messaging across every digital touchpoint.

In programmatic advertising, omnichannel campaigns use shared data to deliver personalized ads at the right time and place, regardless of device or platform. For example, a user might first see a video ad on their smartphone, then a native display ad on a news website, and later a retargeting message via desktop.

This synchronized approach allows advertisers to guide users through the funnel more effectively while reinforcing brand recognition. By combining cross-channel data, TwinRed and similar platforms can optimize bidding, frequency, and creative delivery in real time for maximum engagement.