The adult vertical is bountiful. However, the cams stand out from having something that the other subcategories don’t have — intimate and live engagement. Pick the right offer and partner with the right ad network, and your endeavor is almost guaranteed to pan out.

Nonetheless, the niche can be complex and full of nuances. We’re here to provide guidance on how to navigate the potholed road without unnecessary bumps and inconveniences. Let’s see how to work with cams, so that you can benefit from this magnificent niche too.

Cams are a solid pick for any season

The camming industry has been booming lately. Despite the end of COVID-19, the demand is probably at an all-time high. One of the most prominent cam websites in the world, LiveJasmin, emerged in November 2001, a testimony of “from niche to smash.”

In 2016, it had already generated over 9 million unique views. The lockdown of 2020 had brought increased attention to online activities, including cams, so more people started to watch live shows. And as of 2025, there is no sign of stopping: cams are popular, models are thriving, and affiliates make a profit.

Whether it’s summer or winter, hot or rainy, sunny or cloudy — live cams are evergreen; people from all GEOs enjoy these shows. Of course, Tier-1 dominates in terms of demand, but other countries follow close behind, meaning there is an opportunity for you to profit.

There are plenty of products for every traffic source: male, female, trannies, blonds, brunettes, slim, chubby, dominatrix, submissive, pairs, solo — you’re bound to find a suitable sub-niche in all the GEOs imaginable.

Promotional tips summarized for cam offers

Pre-Roll is a go-to approach when working with cams. You can showcase a bit of live stream in your creatives — all within 5 seconds, while the user can be engaged. This ad format works better with sound effects (e.g., moaning or sighing), rather than music. If you insist, though, make sure that any music harmonizes with the sounds.

Of course, there are other ad formats to tap into, especially if you’re into complex approaches and retargeting. With our retargeting pixel, you can retarget users with Banners, Sliders, Native ads, and more. Alternating your formats (even if the same creative is used) can circumvent users’ ad blindness.

But whether it’s your prospecting or retargeting campaign, make sure to promise only things you can deliver. Users will not stay if they detect a misleading approach. After all, there are always more websites they can go to.

Start with Run-On-Network (RON) even if you’ve already run a similar campaign in the past. Tastes tend to change over time, and various events can shift demand. Therefore, we regularly add new websites to our roster to meet the preferences of the most discerning users.

If you have the retargeting pixel installed, monitor user behavior. The right candidates are the ones who have shown a bit of interest: watched a couple of videos, clicked on a handful of categories, or wanted to deposit but bounced out. Such users might convert from bouncers to loyal followers with a single push notification. It’s a cost-effective way to acquire “new” customers.

As for payout models, we suggest that during testing, you pick Pay Per Lead (PPL) or any other alternative that requires minimal commitment from the user. Once you have discovered profitable sources and solidified your funnel, switch to RevShare. If you prefer to play it safe, consider a hybrid model like PPLR (PPL & RevShare) instead. This way, you preserve smaller fixed rates and add a dynamic income component with no threshold.

The ultimate recommendation — A.W. Empire

If you want a good cam offer, then you should visit our partners from A.W. Empire. They’ve been serving LiveJasmin cams for 20+ years and have a knack for the right approaches. Their affiliate program provides all the tools needed, like Whitelabels and the Promo Bonus tool, for profit.

Furthermore, A.W. Empire provides top payouts of up to $300 on PPS and 45% on RevShare. Recently, they’ve added guides to their dashboard; so it should be easier to enter the niche if you’re a newcomer. Of course, no guide can cover all the nuances, but it’s a good start.

Moreover, both our team and theirs remain in touch, and we can help you kick-start things because we work closely together.

Last but not least, A.W. Empire has other essential features like a wide roster of payout models available, regular promos, the ability to create your own promo, and fast payouts. A.W. Empire is both flexible and newbie-friendly, so we see no reason not to start promoting their cams. Once you pick the offer, drop us a line so that we can suggest optimal traffic sources and develop a functional funnel together.