Our updated ad network and ad exchange is here: advantages of TwinRed 2.0 for advertisers and publishers.

If the advent of a brand-new platform is not an epic milestone for a company, then what is? While we’re implementing cutting-edge approaches, tools, and features in our line of work, it’s a good time to bring TwinRed 2.0 into the spotlight.

After all, this overhauled platform is our pride and joy. It took us several months to implement it properly and test everything thoroughly, but the effort has paid off, and we’re pleased to see our partners already using it to their advantage and sharing their feedback.

Let’s highlight some of the most important aspects of our platform overhaul.

TwinRed 2.0 explained

It took us several months, if not years, to finally release TwinRed 2.0 and ensure the intended work of the majority of the features. TwinRed 2.0 was redesigned on a new engine, which provided us with much-needed customizability and flexibility. The platform’s overhaul focuses on the technicalities of our ad network and the visual design of your dashboard.

TwinRed 2.0 supports big data analytics, thanks to data streaming and the use of BigQuery. Now, you can load 100,000+ rows of data from the backend in seconds. This fundamental upgrade alone gives both speed and precision, but there are more quality-of-life improvements.

Advantages of the new platform

TwinRed 2.0 is cloud-based, which allows for immediate updates, new features, and tweaks with zero downtimes.

Our system can process an average of 100,000 Requests Per Second (RPS). Impressively, 99% of those requests are completed in under 150ms, ensuring a lightning-fast experience.

At the same time, we carried over all the working features and ad formats. As a reminder, TwinRed supports:

• Popunders
• Interstitials
• Banners
• Pre-rolls

TwinRed 2.0 brings a range of quality-of-life upgrades designed to make your workflow smoother, faster, and more efficient. Enjoy a more intuitive interface, quicker ad delivery, improved performance, sharper targeting, enhanced security, and more precise capping. Even during peak traffic, we remain operational, being able to process any number of requests.

Communication as a part of the overhaul

Let’s not forget about the UX! Drawing from our experience and your feedback, we’ve redesigned our visual interface to be more intuitive and user-friendly. We focused on including only meaningful features while keeping the layout clean and uncluttered. Still, we welcome your ideas and feedback on how to make it even better. It may take us a bit to evaluate and implement new improvements, but rest assured — we’re always listening.

Besides updating our technology, we have increased our staff to improve communication with both publishers and advertisers. We’re growing bigger, and the advent of the new platform supports our aspirations and ambitions.

In fact, our growth is also reflected in the number of social media channels available for contact. Recently, we’ve made our Telegram channel publicly available. It offers short news, the latest insights, and conference announcements, so check it out to stay in the loop.