Omnichannel Marketing

Outstream Video Ads are video ad units that appear outside of standard video players—typically embedded within articles, social feeds, or mobile apps. They auto-play when the ad comes into view and pause or close when scrolled past, ensuring a user-controlled experience.

This format allows publishers without native video content to monetize their pages with engaging video advertising. For advertisers, outstream ads offer strong visibility and storytelling potential without depending on pre-roll or mid-roll video inventory.

For example, a user reading an online article may encounter a muted, autoplaying video ad halfway through the text. Once visible, the ad captures attention and delivers the brand message effectively. Outstream video has become a vital part of programmatic inventory, balancing user experience with premium engagement metrics.

An Optimization Algorithm is a mathematical model that analyzes campaign data to automatically improve performance over time. These algorithms process millions of variables—such as bid price, time of day, device type, and audience behavior—to identify patterns that predict which impressions are most likely to convert.

In programmatic advertising, optimization algorithms run continuously within DSPs and SSPs, adjusting bids and creative delivery based on live results. For instance, if an algorithm detects higher engagement on mobile during evening hours, it can instantly reallocate budget and increase bids for that segment.

By removing manual guesswork, optimization algorithms help advertisers achieve superior efficiency, lower acquisition costs, and maximize return on ad spend (ROAS). They are the analytical engine behind every high-performing digital campaign.

An Open Auction is a type of real-time bidding (RTB) environment where multiple advertisers compete simultaneously for the same ad impression. Each bidder submits an offer through a DSP, and the highest bid wins, subject to pricing and targeting rules defined by the publisher.

This open marketplace model is the backbone of programmatic advertising, offering transparency, efficiency, and scale. It allows advertisers to reach vast audiences instantly while giving publishers access to diverse demand sources.

For example, when a user loads a webpage, an ad request triggers an open auction within milliseconds. Advertisers targeting that audience bid in real time, and the winning creative is displayed almost instantly. Open auctions enable both sides to transact dynamically, based on performance data and budget constraints.