Outstream Video Ads

An Optimization Algorithm is a mathematical model that analyzes campaign data to automatically improve performance over time. These algorithms process millions of variables—such as bid price, time of day, device type, and audience behavior—to identify patterns that predict which impressions are most likely to convert.

In programmatic advertising, optimization algorithms run continuously within DSPs and SSPs, adjusting bids and creative delivery based on live results. For instance, if an algorithm detects higher engagement on mobile during evening hours, it can instantly reallocate budget and increase bids for that segment.

By removing manual guesswork, optimization algorithms help advertisers achieve superior efficiency, lower acquisition costs, and maximize return on ad spend (ROAS). They are the analytical engine behind every high-performing digital campaign.

An Open Auction is a type of real-time bidding (RTB) environment where multiple advertisers compete simultaneously for the same ad impression. Each bidder submits an offer through a DSP, and the highest bid wins, subject to pricing and targeting rules defined by the publisher.

This open marketplace model is the backbone of programmatic advertising, offering transparency, efficiency, and scale. It allows advertisers to reach vast audiences instantly while giving publishers access to diverse demand sources.

For example, when a user loads a webpage, an ad request triggers an open auction within milliseconds. Advertisers targeting that audience bid in real time, and the winning creative is displayed almost instantly. Open auctions enable both sides to transact dynamically, based on performance data and budget constraints.

Omnichannel Marketing is a strategic approach that integrates multiple communication channels—such as display, video, mobile, email, and social media—into a single, cohesive user experience. The goal is to ensure consistency and continuity of brand messaging across every digital touchpoint.

In programmatic advertising, omnichannel campaigns use shared data to deliver personalized ads at the right time and place, regardless of device or platform. For example, a user might first see a video ad on their smartphone, then a native display ad on a news website, and later a retargeting message via desktop.

This synchronized approach allows advertisers to guide users through the funnel more effectively while reinforcing brand recognition. By combining cross-channel data, TwinRed and similar platforms can optimize bidding, frequency, and creative delivery in real time for maximum engagement.