FAQs Archive - TwinRed

How can I start as a publisher on the TwinRed platform?

You should first register and create an account: SIGN-UP HERE

To complete your registration please verify your email address by clicking on the verification link sent to your email address.

As soon as your email is verified, your account will be activated and you will be just few steps away from going live:

Add your site(s). Our Compliance team will review it according to our Publishers Guidelines.
Create your zones and set your compliance tags under the ‘Targeting’ tab in your zone settings.
Once your site is approved, place your zone(s) tag(s) on your site and start sending traffic.
Complete your billing information under the “Accounting” tab.

Make sure to always follow our Terms, Conditions and Guidelines. You can find all the information you need on your payments under “Accounting > Payment Information” in your TwinRed account.

What payment methods and terms do you offer?

All our publishers are paid monthly under the Net-7 payment term: the earnings generated during the month are paid the 7th business day of the next month (e.g. any earnings generated between June 1st and June 30th will be paid out on July 7th).

We offer the following payment methods: PayPal, Paxum, Bank Wire Transfer, ACH, Cryptocurrency

To learn more about minimum thresholds for each payment option, please look for “When will I receive my payment?”

How can I improve my earnings?

TwinRed wants you to get the best possible earnings! We collected some recommendations that should help you improve your revenue and make the best out of every impression coming from your website.

Zone / Ad types

Banners

One of the most popular zones added in our network.

Please remember to enable the ‘Native Compete’ option for your banner spot. By doing it you can double your chances to scale up the revenue as this option gives you opportunity to display either a native ad or classic banner based on which has better rate.

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If you want to get better results with banners, make sure to create a banner per ad spot so it is easier for our advertisers to know where every banner is located on your site hence the eCPM per spot can be higher.
Optimize your zone – make sure you are using the specific media size per spot/ per device we recommend using for example – Mobile Header – size 300×100, NTV A – 300×250:

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If you decide to run a native spot separately (not a classic banner) make sure you are using 2 different tags.

Pop-under (Leave Behind)

One of the ad formats with the highest demand. Zone settings will give you a lot of options to make sure the ad is displayed in the way you want.

Make sure you are optimizing the zone settings and setting a low frequency capping: recommended FC is 1 ad per 24 hours / 1 ad per 12 hours – thanks to that you will make sure that you provide the best user experience on your site.

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Pre – roll

It is a must-have ad zone if you want to increase your revenues.

Please remember about following:

Video Ad skip offset: We strongly recommend showing the skip button after minimum 5 seconds.

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Frequency capping: We recommend 1 x 24h / 1 x12h / 1x6h. Please note that increased frequency capping could lower the conversion rate.

Interstitial

Full page ad – fully Google Compliant which can be displayed on each browser and device. However, it can also be a replacement if you decided not to run popunders on Chrome.

If you decided not to run popunders on Chrome, this will be a great alternative and opportunity of replacing your revenue.
The zone can be set up and displayed as you want, you can set up the CSS selectors and trigger/ not trigger the ad on certain selectors or decide on which page the ad should be displayed.

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Make sure that the Full-Page Interstitial zone fits to your site. You can change the background into the transparent dark/white and also customize the labels for ‘Continue to Site’ and ‘Skip This Ad’ links.

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Analyze your statistics on our dashboard

Choose the Advanced Report on your panel and select the dimensions you would like to use to run the check of the performance of your traffic/site/zone.

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Thank to the analysis you will be able to check and later on optimize the zones by making additional changes.

Please contact your personal account manager (details on the top right of your TwinRed dashboard) or support@twinred.com for further tips and tricks on increasing you revenues.

When will I receive my payment? What is the minimum payout?

All our publishers are paid monthly under the Net-7 payment term: the earnings generated from June 1st to 30th (for example) are paid the 7th business day of July.

Payments are processed only when the total earnings of the publisher in the given month reach the following minimum payouts:

at least $50.00 (Fifty Dollars) if the chosen payout method is Paxum;
at least $100.00 (One Hundred Dollars) if the chosen payout method is PayPal;
at least $500.00 (Five Hundred Dollars) if the chosen payout method is wire transfer or ACH payment.

Why is my site not displaying your ads?

Ad zones remain inactive and no ads are shown until the websites are approved by TwinRed compliance.

TwinRed has 100% for fill for all formats and geo’s once your site is approved.

If your site has already been approved and no ads are shown, we suggest you to contact your account manager (details on the top right of your TwinRed dashboard) or email us at support@twinred.com for further investigation.

How long should I wait for my website to be reviewed?

Our compliance team aims to review websites within 2 hours during business days.

Websites reviewal could take up to 24h to be reviewed on non-business days and depending on the time when you submitted it.

Why is my TwinRed account not active?

After you sign-up on the TwinRed platform, your account is placed under review.

As soon as you verify your email, your account will be activated.

Please ensure to fill in your payment information (in your portal under Accounting tab > Payment Information).

You can contact your Account Manager (details on the top right of your TwinRed dashboard) or email us at support@twinred.com for any assistance.

How to block ads that I don’t want on my site?

Publishers are given the possibility to decide the type of ads they do not want to show on their websites.

Indeed, all our advertisers’ ads are tagged and publishers can disallow any particular tag and prevent their associated ads from running on their zones and sites.

This setting is done in the websites’ zones’ ‘Targeting Settings’ in the TwinRed portal, under:

Sites tab – select site > Zone Selection – select zone > Targeting tab > Compliance > “Disallowed Compliance Tags”.

You can have a complete view on the available tags in our Advertising Guidelines – Approval rules / Tolerated criteria.

It is therefore the publishers’ responsibility to restrict the type of ads displayed on their ad-zones, and they always can count on TwinRed’s support for any help. Contact your Account Manager (details on the top right of your TwinRed dashboard) or email us at support@twinred.com for any assistance.

Google Abusive Experience – Publisher Guide

Publishers can block any unwanted ad content/behavior in the Websites’ Zones – Targeting Settings in their TwinRed portal, under:

Sites tab – select site > Zone Selection – select zone > Targeting tab > Compliance > “Disallowed Compliance Tags”.

These are the ad content / behaviors, considered as “abusive experience” by Google, that we tolerate and tag as “Google Non-compliant”:

Fake Messages
Unexpected Click Areas
Misleading Landing Page Behavior
Misleading Push Notification
Browser History Manipulation
Auto Redirect
Mouse Pointer
Flashy Banners
Heavy Ads

Please note that TwinRed’s technology can provide you with a popunder / interstitial script set up with google compliant triggers and our publishing team can advice on exactly which elements to trigger these in order to be compliant with Google’s requirements (unexpected click areas).

The following criteria are the Google “abusive experiences” that we do not tolerate and that will never be allowed to run on our publishers sites:

Malware or Unwanted Software
Social Engineering (Phishing and Deceptive Sites)

For more details about each of these criteria, you can visit our Advertising Guidelines and/or Google official statements.

An “abusive experience” is defined as any misleading element in websites’ ads and content designed to trick the visitor into taking an action that was not intended.

Since 2018, Google has decided to fight these bad-user-experience elements by penalising websites that are not taking action against it.

Advertising wise, an “abusive experience” is mostly common found in banners but also happens in pop-unders and landing pages in general and these elements (graphic or textual) aim to alter interactions of internet users with ads.

In TwinRed we are fully aware and take these rules into considerations 100% in all our processes.

To make sure our publishers can be 100% Google Compliant, they can always decide which type of ads will run on their sites.

To achieve this, we label all the ads with a proper tag describing the ad content and behavior and give the option to publishers to specify which “tag” they want to block in their ad zones (as described at the beginning of this article).

How can I start as an advertiser on the TwinRed platform?

You should first register and create an account: SIGN-UP HERE

To complete your registration please verify your email address by clicking on the verification link sent to the email account you added during registration.

For your account to be activated, make sure to:

Complete your Account Information
Fill our Premium Partner Questionnaire (not mandatory but recommended)

Both can be updated by selecting Settings under your username (sign-up email) at the top of the portal screen.

Once your account has been activated, you will then be just few steps away from going live:

Create your first Campaign, Placement and Media (in this order)
Add funds to your account
Our Compliance department will review your Media(s) according to our Advertisers Guidelines.
If approved, and if your account is funded, the campaign will automatically start running and receiving traffic once you activate it.

Make sure to always follow our Terms, Conditions and Guidelines. You can find all the information you need on how to add funds under “Accounting > Add Funds” in your TwinRed Portal.